![]() Airtel has targeted the generation Z of 15-25 ages, generation X & baby Boomers by using different campaigns over the period of time i.e. Apart from geographically segmenting the market in East, West, North, South & central, the market is also segmented in each region on the basis of demographic variables like age, Income, Social groups.ĭifferent geographic regions are handled independently and different campaigns are run according to the preferences of people in each region. Segmentation, targeting, positioning in the Marketing strategy of AirtelĪirtel uses mix of segmentation strategies to segment its offerings like basic Call /SMS plans, prepaid / Post-paid plans, VAS – Data, caller tunes etc.
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